The time when a company gradually turns from a project-based company into a full-blooded product company many things tend to change – among them the product names. Proof-of-Concept (PoC), Pilot and Minimum Viable Product (MVP) driven solutions are named with all sorts of, often down to the point and sometimes also company name repetitive labels. After all, it is only natural if the company wants to shout out loud what its new product does, and it wants to make sure that everybody knows who has done it. As a stellar example, our 3D localisation solution was christened back in the days as GIM-Locator. 

When the company grows and matures, it spends a lot of money and resources to actually commercialise the original solution. At some point, the company wants to fix the final name of its game changing product. It can either stick to the old name or select a brand new. The way to get that new product name to the proverbial table talks is to spend a ridiculous amount of money for marketing and promotion. It doesn’t really matter what name is chosen. Anything can become a household name, if the product is disruptive by nature, and the company has really deep pockets, or very friendly investors. 

Although we don’t have deep pockets, nor have we been looking for friendly investors, we believe firmly in our solutions. We are confident that they will eventually change the game and produce that hockey-stick effect we all love to see when visualising our turnover and profit numbers. To be prepared for the inevitable global dominance, fingers crossed, we have decided to select appropriate new product names. Something which would underline our tight relationship to our Finnish heritage and which would include our great double consonants.

GIM-Locator is now PAIKKA, which means location or spot in English. GIM-Mapper is KARTTA, which stands for map. GIM-Observer was turned to TARKKA, which translates to alert or precise. GIM-Calibrator was renamed MITTA, which can be translated as a measurement or a measurement tool.

So, our 4 STEPS TO AUTONOMY -concept can be rephrased as follows:

Step 1) use MITTA to sync and calibrate your sensors

Step 2) depend on KARTTA to create a representation of the 3D environment

Step 3) activate PAIKKA to localise your machine anywhere in any weather conditions and

Step 4) apply TARKKA to secure real-time situational awareness for safe, precise, and robust operations. 

That sounds pretty darn good. Now, let’s heat up the sauna and play Finlandia. 

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